Power words in business content Influences the Customers

Power words in business content, grab the attention of your audience hence, more conversions and more clients. These words make the content influential where people will act on your advice. As a result, nudge the people to take action to convert.  Marketers take full advantage of Power words and shape the voice of content as they desire. Mainly there are three types of power words and I will discuss all three types in detail, with the attached words.

1. Seductive Power Words in business Content: Create inquisitiveness and nudge people to take action hence boost conversions and social sharing.
2. Emotional Power Words in business Content: These are instrumental to grab the attention of your reader.
3. Sensory Power Words in business Content: These are picture words that make the reader, experience your words hence keep him engaged in your content.

Seductive Words in business Content

I will discuss 7 super seductive words that matter while writing content. These are;

• New
• Free
• Imagine
• Because
• Instant
• How to
• Numerals
• You

Using Word “New” in your Business Content:

The word “new” in the Ad content gives the feeling as, something re-imagined and created from ground up or re-invented from the inside-out.

The best uses could be:

• When “announcing” or “introducing” a new product, use it at the start of the subject in your emails. As an example, “NEW way of crafting an effective blog post”. And when tweeting to introducing your blog post, do mention at the start of tweet “New blog post”.
• On sale pages, flash the feature, highlighting with “New” for new products. An example could be “New power formula for joint pains”
• When upgrading the existing or bringing some improvement in the new model. Flash in the features as what is new. “New power formula for joint pains with the enhanced power of Omega-3”

“Free” Offer in the Business Content

People like something free. Giving away something “Free” is always welcome, so, must harness its power in your writing by;

• Using it in the heading of your blog like “Free blog template” or Free step-by-step content writing guide.
• When giving away some sort of free bonus with a product.
• Offer “Free download”, “Free report”, ”Free e-course” or “Free templates”, if somebody opt-in to your list.
• Examples are: [Free worksheet] makes you craft Content Strategy in a day. OR
• Your Free guide to digital marketing in a simple to understand steps.

Word “Imagine” in Business content Attracts Attention

If someone is in pain or has some desire and you have the solution then:

• Offering the benefits upfront always entices your customer, but only possible if presented, in a way that he starts dreaming for that product or service then Use the word “Imagine”.
• For example; “Imagine, after taking this powerful new formula, your year’s joint pain vanishes and you feel coziness in life”.
• “Imagine after learning SEO, you are able to bring your website higher in the ranking. And as a result, it started working for you, by earning money online”.

“Because” triggers Brain for logic

By using “because” you are presenting reason which triggers an automatic response in the mind of the reader. For example:

• The price of this product is kept low “because we want maximum people should get the benefit”.

Instant, or Instantly, Immediate, Fast

Use of “Instant” prompts, the reader to act immediately to the facility or offer. People desire and feel good when starting instantly. You can make it risk-free by indicating some sort of guarantee. For example;

• Do this and have “Instant access to my resources”.
• Yoast SEO Add Instant power to your website (Money-back Guarantee).

“How to” an Inquisitive word for Reader

The word “How to” prompts in the mind of your reader, as you want to give some useful information or you want to teach something valuable. It creates inquisitiveness as well. Everybody likes to see what’s in it. Keep this thing in mind that “How to” works to the optimum if your promise is valuable and specific.

Numerals play magic in Business content

Numbers has a lot of power but in digit form. For example;

• 7 best content writing tips to succeed as a writer.

Address your Reader with “You”

“You” is a magic word as you are addressing the reader directly. It moves him hypnotically to act. So you must use it in your writing especially in Ads.

Emotional Power Words in business Content

Emotional Power Words are used to empathize with your reader. As, What problem he/she is struggling?

What is her feeling when he/she thinks of these problems?

Or how your product or service will solve his/her problem?

There are 8 broad categories of emotions with different effects on your reader when consuming your content;

Emotion	Effect
Joy	It is a strong emotion that drives people to share, as maybe some news, or occasion or some happening to celebrate.
Trust	It arouses the feeling of commitment and relationship to your reader.
Fear	It tends to nudge the reader to purchase the product, by adding the adverse consequences of pain or suffering, he has.
Surprise	Motivates the reader to take action, to be the pioneer, have a sense of elevation and feel different.
Sadness	Anger and anxiety lead people to share the pain to get solace and expect a solution to their pain.
Disgust	Its high arousal emotion, people tend to share.
Anger	Again high arousal emotion which people tend to share.
Interest	Interest emotion is created when something is Controversial, Forbidden, secret, agenda, censored, concealed, curiosity
Urgency	An emotion which hypnotically creates missing out factor in the mind. As, Instantly, profitable, missing out, proven, Revolutionary,
Anticipation	Creates the mysterious or Inspirational factor which the reader expects to receive in the near future.

Joy Factor Emotional Words in Business content

Some words that fall under this category could be:

Love, Lovable, to love, falling in love

Joy, joyful, to enjoy, fun-loving,

Tender, tenderness

Devotion, devote, to devote

Nurturing, to nurture

Bliss, blissful

Seduction, seductive, to seduce

To cherish

Luck, lucky

Ecstatic, tickled, Euphoric,

Triumph, Triumphant

Glorious

Jubilant

spunky,

on top of the,

I love ‘em! ,

that sound fabulous

generously

Trust Factor Emotional Words in Business content

Trustworthy

Reliable, reliability

Faith, faithful

Admiration, to admire

Proven

Guaranteed

Scientific, science

Researched-backed

Facts, factual

Absolutely

Authoritative, authority, Authentic

Saint

Fool-proof, sure-fire

First-ever

Safe

 Fear Factor Emotional Words in Business content

Banned

Abuse, abusive

Steal, stolen, plunder

Pussyfoot

Anxiety, anxious

Despair

Freaking out

Horror

Sabotage

Failure, to fail

Miserable

Burning out

Threat

Insanely brilliant, Hell, crazy-good, outrageously good

Devour, Slack-jawed, gobsmacking

Surprise Factor Emotional Words in Business content

Awe

Jaw-draping,

Mind-blowing

Mesmerizing

Spectacular

Remarkable

Enchantment, enchanting, to enchant

Astonishing

Terrific

Breath-taking

Spellbinding

To beguile

To bewitch

Unbelievable

Incredible

Chock-full, jam-packed

Lurking in the dark,

buzzing content

Being blown away,

I’ve stashed

Wrangle, subtle power

Sadness Factor Emotional Words in Business content

Tearful

Heartbroken

Grief-stricken

Weepy

Teary-eyed

Sobbing, to sob

Troubled, to trouble

Lovesick

Austerity

Hostile

Resentful

Envy, envious

Shame

Embarrassed,

Disillusioned,

Judgmental,

Doomed,

woozy

Disgust Factor Emotional Words in Business content

Crap, crappy

Shit, shitty

Trash, trashy

Junk

Lousy

Outrageous

Vulgar

Icky

Obscene

Scuzzy

Repellent, to repel, repulsive

Ridiculous

Nasty

Seems paltry,

Anger Factor Emotional Words in Business content

Rage, raging

Fury, furious

Hatred, to hate

Irritating

Annoying

Bitter

To sulk

Grumpy

Tantrum

Flare-up

Hysterics

Panic

Frenzy, frantic

Corrupting

Provoke

Damaging

Malicious

Anticipation Factor Emotional Words in Business content

Little-known

Yearning-to-yearn

Lust

Passion, passionate

Craving, Crave

Longing, to long for

Inspiration, to inspire

Enthusiasm, to enthuse

Charming, to charm

To woo

Forgotten

Discovery, to discover

Mystery, mysterious

Sensory Power Words in Business content

Sensory power words, create the warmth of sensation with the readers. As a result, your reader feels closer to you, hence you captivate your audience. Sensory words even convert the drabbest content into fascinating and exciting, which moves your readers. With sensory words, you light up the brain and make the reader feel, see, hear, smell, taste, and move.

Write in a way that you conjure up images when describing scenes or translating abstract concepts into reality. This is how your content makes you different from the crowd. In fact with the help of sensory words, you can translate your experience in descriptive form.

As it is evident from the word sensory that these words have some relation with the senses of human beings. So these are used in content accordingly, to give the effect of that particular sense;

Sense	Experiences
Sight	Color, Shape, Appearance, For example; A gigantic ship, A foggy morning, A bright sunny day, Vibrant color, gloomy faced.
Touch	Feelings of texture and abstract concept. As, Fluffy, Slimy, Sticky. Your smoothness of words will solace the reader.
Hearing	Describes in the form of sound. Like thumping, tingling, crashing, squeaky, strident, shrilly, piercing, Sizzling, And Murmuring. As You should be communicating with readers in a serene voice
Taste	The words expressing the taste, as sweet, Zesty. As turn your writing in a zesty and lip-smacking content.
Smell	The words expressing in a way as you are actually smelling. Tantalizing, stinky, stale.
Motion	Although the motion is not typically included in the five human senses but it is sensory as these words describe the experience of movement. Like, bumpy, mind-boggling, soaring, vibrating, sailing, staggering and dazzling. As, while writing your words must swing and swirl.

Frequently used Emotional and sensory Power words in Business Content

Emotions/Senses	Words
Joy	Love-able, blissful, to nurture
Trust	Proven, guaranteed, authority
Surprise	Awe, mesmerizing, jaw-dropping
Fear	Freaking out, scary, sabotage
Disgust	Crappy, lousy, to repel
Sadness	Teary-eyed, to sob, shame
Anger	Tantrum, raging, grouping
Anticipation	Lust, to yearn, to woo
Curiosity	Secret, forbidden, concealed
Urgency	Instantly, proven, profitable
Visual	Gigantic, Bulky, Glitter, Sparkling, shiny, glowing, vibrant. Shimmering, Teeny-tiny. Crooked, shadowy, gloomy, hazy, murky Drab, dull, Knotty.
Touch/Tactile	Fluffy, smooth, rough, sticky, gritty, woolly. Slimy, hairy, creepy. Crisp, chilled, stifle.
Hearing/Auditory	Buzz, Humming, serene. Hubbub, faint, deafening,. Squeaky, earsplitting, boom, roaring, thundering. Crunchy, sizzling, hissing, shriek, snappy.
Taste	Juicy, yummy, lip-smacking, zesty, sweet, spicy, stinky, bitter.
Smell	Bland, rotten, stinky, gooey. Fragrant, stale.
Motion	Soaring, staggering, blown away, shocking, turbulent, and choppy. Resonate, breeze through, eye-popping, gobsmacking, swirling. To grab, to wriggle. Jaw-dropping good

 

To conclude: these words are not the ultimate. There may be many more. For sure, these power words make your content engaging and persuasive. These words nudge people to take action. To make these words as real, do indicate facts and back up your claims with testimonials or scientific proofs or findings. It will make you the authority. So that your reader can squeeze, every precious drop of value from it.