Want More ROI- Organize your Keyword Research

One thing is determined that keywords are the foundation of any SEO. So, trying to optimize search engines without first carrying out a keyword analysis is like a mirage. If you are thirsty looking for water in the desert, rest assure that illusion of water will not get you the water. Similarly, SEO and SEM, without keyword analysis will lead you nowhere. For more ROI, identify the best keywords that bring traffic and conversion. By organizing your keyword research the visibility problem of your website will be addressed.

These sneaky keyword research Tips will work on any SEO effort. You’ll DEFINITELY want to try them.

Role of keyword Analysis in your Online Business

For any online business, you first draw a strategy for your website to attract customers and increase conversions/sales. This aspect is only possible when your online presence is visible to the relevant audience who are exactly looking for the products and services you offer.

Online users when searching for any product or service, type a search query or phrase in Google to find their desired product or service. They will reach your website only If Google presents your website on the top of the results page.

For example, if you own a shop selling “electronic fitness equipment” then the relevant phrase could be “electronic fitness equipment” not the “fitness equipment” only. Although, “fitness equipment” is also relevant but more general and a broad term, which will include much other equipment, even those are not electronic. Whereas, a searcher is looking for “electronic fitness equipment”. And you have that one!

So, do not waste time and money on keywords that have less search visibility and a low percentage of conversion rate.

Keywords are the direction map to your online success. It’s like a mineral survey map directing you in the right direction to explore the mineral, and you dig the hole accordingly, not all over the place. 

Right Path to do Keyword Analysis

There is no 123 path to reach the right keywords but with deliberation and following the right steps will lead you to hunt the right keywords.  Those keywords that bring you sales and conversions. There is a detailed blog on Keyword research, you can read that also.

(Remember, only attracting traffic is not the solution to your problem. The right traffic is the solution to your problem that brings value to your business).

First-thing-First, Gathering keywords

Start by making a comprehensive list of all potential words and phrases your customers might use when searching for your products and services by:

• Visiting Google AdWords and collect some from there.
• Visit your competitor’s website and find some words and phrases from there.
• Find words for challenges and problems your product answer.
• Visit Google Analytics and find out which keywords brought you the highest number of visitors and sales. First, integrate your website with Google Analytics to get insight into the following:

1. Most Popular Search Terms.
2. Search terms having the highest average basket value.
3. Terms & phrases brought you more No. of Transactions from Organic search.
4. Money yielding search term.
5. Paid search terms with the highest Revenue (If you have a Google AdWords account)

Manage and sort them in categories

Enter all your keywords which you brainstormed into Excel spreadsheets. This will help you to organize these well. Managing and sorting these keywords into categories will make your job easy to use the appropriate keywords at the appropriate place in the content.

Finding the keyword that Yield revenue

Although all the keywords you have gathered are very competitive and look attractive, you need to pinpoint which keywords will bring you revenue.

If you’ve Google Analytics, Google AdWords, or your own website analytics tool as well then things are easy. Just find from your Analytics tool you are using by seeing the relevant report. But if the words are new and you haven’t used before then Google AdWords is the right tool to determine the searchability of keywords.

Finalizing the Right Keywords

Finalize 20 keywords and 50 synonyms in total.

See each keyword for search results and competition.  Turn these keywords into long-tail keywords for a more specific search. You can use tools like SEO spyglass or OpenSiteExplorer to find their strength.

(Be mindful that competing top 10 search results in the short-run will be an uphill task, as these might be large companies with a lot of websites linking to them). 

To conclude, while creating the content strategy for a new website or overhauling the content of your existing website, and search engine optimization are time-consuming ventures. By organizing your keyword research you will be halfway done.

One option is to opt for a month AdWords campaign and find out whether you have chosen the right keywords or not. This way you will be able to hit the right keywords that brings conversion.

So, if you are hiring some SEO for your online project make sure he or she carries out the Keyword Analysis first. If the SEO consultant you have hired (to help you with search engine optimization) but skips the keyword analysis, then be careful.

A good keyword analysis is a foundation for your online business